wineshwa.blogg.se - Shoe dog book review

It made me want to know more about some of the early athletes that made Nike so famous.Īnd I went and looked at my own pair of Nike running shoes to see if they had a waffle sole. I loved watching it grow and holding my breath as numerous times it looked like the whole thing was going to collapse (despite the fact that I just bought Ella a pair of Nike shoes for Christmas, so I know it didn’t go under in the 80s). I loved seeing this mega-iconic brand from the very first days of selling Tigers out of car trunk at track meets. You may take a look at that list and think, “You are not very into sports, are you?”Īnd yet, I loved Shoe Dog.

That even though they sold tons of shoes with a boatload of company growth from the start, they were basically on the verge of bankruptcy and drowning in debt for years and years.

Running would have been pretty far down the list. If you’d asked me what sport I most associated Nike with? Basketball, hands down.

That Nike got its start as a running shoe brand and that the founding team were all hard-core runners.

That for the first many years, Nike wasn’t even Nike – it was called Blue Ribbon and they sold a brand of shoes called Tigers that they imported from Japan.That Nike was the upstart, underdog brand compared to the established brands of Adidas and Puma (which are both German brands).I’m not sure I even knew Nike was an American brand. That it was based in Oregon (and started by a bunch of born and bred Oregonians).Here are some things I didn’t know about Nike: I read it all in about three days and kept stopping to tell Bart, “This is SO fascinating” and he very kindly didn’t tell me “I told you so.” Then I started to hear some buzz about this book, and Bart read it and raved about it, and over Christmas break, I picked it up. Before I read Shoe Dogby Phil Knight (Nike creator), you could have fit everything I knew about Nike on a Post-it note.īart’s whole team at work got copies of this last year and it sat on his bedside for months before I finally wondered aloud, “Who is Phil Knight?”